Why should I register a design?
The most valuable aspect of legal protection of your intellectual property is that it turns intangible assets into exclusive property rights. It enables you to claim ownership over your company’s intangible assets and exploit them to their maximum potential. In short, IP protection makes intangible assets a bit more tangible by turning them into valuable exclusive assets.
A design is the appearance of a product: its shape, patterns, and colors. A registered design provides an exclusive right to its owner to use a design for its own needs or prevents other persons using the design without the owner’s consent. The design owner can prevent (or allow for a particular fee) any third person from using the designed product or its parts in manufacture, trade, import, export or perform any other use of it.
The successful businesses pay more attention to design. Growth for companies that value design is 22% higher than for those that don’t. Good design is crucial to business prosperity. Great design needs protection and the registration develops design’s value. A design creates a marketable asset and protects against copying and counterfeiting.
The most visible benefits of design registration are:
- Protects the appearance of the products against copying and infringement
- Builds an asset
- Creates a portfolio of designs and other IP rights
- Defines intellectual property rights
- Prevents counterfeiting and fraud